Despite an economic downturn some thought might slow demand for healthcare, the nursing shortage persists. Job openings for nurses between 2014 and 2024 are expected to increase 16%, making the profession one of the fastest growing occupations in the country. However, supply continues to significantly lag demand — with current nurse vacancies at nearly 1 million.
Competition for nurse talent isn’t the only thing growing. The desire for transparency into healthcare employers and what it’s really like to work for an organization is growing too — creating a whole new dynamic in nurse attraction that is essentially turning recruitment strategies inside out.